Cantu Beauty joined Women Empowering Nations (WEN), a non-profit organization whose mission is to provide exposure, development and mentorship for girls of color to accelerate their path to executive leadership, in providing over 100 hours of brand development, career and leadership training for Black young women around the globe. 

With over 1,500 applicants in 2022, WEN and Cantu selected 50 young women ages 17-23 from Nigeria, Ghana, South Africa, United Kingdom, France and the United States to participate in the Girls Leading Our World (GLOW) Global Cohort, a virtual and immersive, high impact leadership coaching experience. The Cantu GLOW Global Fellowship was a paid, four-month hands-on experience in the beauty industry, which concluded with a capstone and group travel seminar in Accra, Ghana in November 2022. During this fellowship, each young woman was immersed in four areas within the beauty industry — consumer, concept, commercial, and campaign — allowing them to experience a beauty campaign from concept to shelf. 

GLOW Global fellows worked for four months in teams with other fellows from around the world developing multi-cultural business pitches to enhance the Cantu brand. This contributed to their personal and professional development with tangible business skills and networking opportunities. The fellowship culminated with a once-in-a-lifetime travel opportunity bringing together girls of the African diaspora back to one of the key areas of the transatlantic slave trade, Accra, Ghana.

Cantu sponsored over 226,145 miles traveled for the fellows to have global exposure, experiential learning, and cultural immersion. During the fellows’ week in-person together they saw the power of the relationships they built beyond borders form into a lasting sisterhood, they got to learn from Cantu executives and they were provided with exposure through this learning experience that will transform the trajectory of their lives.

“The exposure I have gotten from the cohort and fellowship is just mind blowing. Never in my wildest dreams had I ever thought I would be able to learn from and build relationships with the executives who have coached, trained and mentored us in this program. I sat in our final session with tears in my eyes. I am forever grateful.” - Lucinda Abrams, South Africa GLOW Global Fellow

To learn more, follow Women Empowering Nations on Instagram, Facebook and Twitter. Stay connected with Cantu Beauty on Instagram, Facebook, and Twitter or visit them at cantubeauty.com. 

ABOUT CANTU

It's Cantu Beauty's mission to celebrate you in all your glory. Whether you're rocking coils, curls, waves, or straight tresses, Cantu designs products specifically with you and your hair's versatility in mind. Cantu's collection of award-winning products is inspired by beautifully textured hair to help you achieve any look you desire. With a one-of-a-kind formula, Cantu helps achieve everything from cutting-edge looks to classic styles. Cantu Beauty is a part of PDC Wellness & Personal Care. For more information, visit pdcwellness.com. 

ABOUT WOMEN EMPOWERING NATIONS

Women Empowering Nations is an international nonprofit organization providing  exposure, development and mentorship to underserved girls of color to grow as global leaders and accelerate their path to executive leadership. The organization, founded in 2009 by Carlisha Williams Bradley, has worked with over 9,000 young women around the globe to provide yearlong mentorship opportunities, leadership development training and travel seminars. For more information, click here.